AI and Marketing Content
The Microsoft Revolution
About 20 years ago there was a major shift in document processing which had profound repercussions for the AI world, years before it started. With Office 2007, Microsoft made a major change in their document formats. Up until that point, Microsoft had preferred closed, proprietary, customer lock-in of content into silos of information. But during the 2000s the rise of Apache OpenOffice and its open document formats, along with governmental demands for interoperability, put pressure on Microsoft to introduce OOXML. Of course it had added benefits - competition alone rarely encourages change. The new format was up to 75% smaller, improved corruption recovery and improved security.